What we do
- Search engine optimisation: technical fixes, content, internal linking and structured data so your pages rank on Google and Bing and are cited by AI assistants such as ChatGPT, Perplexity and Google AI Overviews.
- Local SEO: Google Business Profile set-up and management, reviews, photos, posts, local citations and location pages, so you appear in the map pack when someone nearby searches.
- Paid campaigns: Google Search, Shopping, YouTube and Meta (Facebook and Instagram) ads with conversion tracking, run to a budget you set.
- Social media: a posting plan and creatives for Instagram, Facebook, LinkedIn and YouTube that match what your business actually sells.
- WhatsApp and email: broadcasts, drip sequences and reminders through the WhatsApp Business API, with opt-in handled properly.
- Analytics and reporting: GA4, Search Console, call and WhatsApp tracking, and a monthly report that shows enquiries and revenue by channel, not just clicks.
- Websites that rank: where the site itself is the problem, our web development team rebuilds it.
SEO for AI assistants
More people now ask an assistant for a software company in Nagpur or a coaching class near them than open a directory. Assistants cite pages that answer plainly, state facts consistently, carry structured data and match the business details on Google. The work overlaps with classic SEO: clear headings, real answers, consistent name, address and phone everywhere, and pages that load without JavaScript tricks. We treat it as one job.
Who this is for
Local businesses that live on enquiries: clinics, coaching classes, colleges, hotels, showrooms, contractors, CA firms and real-estate agents. And product businesses selling on their own site or on marketplaces, where search and paid campaigns are the sales funnel.
How an engagement runs
Marketing follows the same eight-step process as our software work. Requirements: what you sell, to whom, in which towns, and what an enquiry is worth. Planning: keyword and competitor research, channel choice and budget split. Design: landing pages, creatives and the tracking plan. Development: technical SEO fixes, campaign build and content.
Testing: a first month of campaigns at low spend to learn what converts. Deployment: scaling what works. Training: your staff learn to answer leads fast and post to the Business Profile. Support: the monthly cycle of reporting, adjustment and new content.
What it costs
As a rough guide for marketing in India:
| Work | Indicative range |
|---|---|
| One-time SEO audit and fixes | ₹25,000 to ₹1 lakh |
| Monthly SEO and local SEO retainer | ₹15,000 to ₹60,000 per month |
| Paid campaign management | ₹10,000 to ₹40,000 per month, plus ad spend paid to Google or Meta directly |
| Social media management | ₹10,000 to ₹40,000 per month |
The real figure depends on scope: number of locations, competition for your keywords, how many pages and creatives are needed and how much ad spend you run. Ad spend is always paid from your own accounts, and every account (Business Profile, Ads, Analytics) is in your name. SEO takes three to six months to show; paid campaigns show within weeks. A fuller guide is in Digital marketing for local businesses in Nagpur and Gondia.
Why a company in Gondia and Nagpur
Local marketing is easier when we know the localities, the seasons and the way people here search, often in Marathi or Hindi, and often by voice. For clients in Vidarbha we visit for the photo shoot, the review drive and the staff training. We work Monday to Saturday, 9 am to 7 pm IST.
Clients elsewhere in India get the same process remotely. We apply the same methods to our own sites, sailright.tech, RightSutra and RightYantra, so what we recommend is what we run.
What to ask a marketing agency
- Will every account be in my name, with my login?
- What does the monthly report show: rankings and clicks, or enquiries and revenue?
- How is a phone call or WhatsApp message attributed to a channel?
- What is the management fee versus the ad spend?
- What happens if I stop after three months? Do I keep the content, the pages and the data?
For product and software businesses, our SEO strategy for SaaS companies covers the content side in more depth.
Related work
Our client case studies are software builds, and each is a business that also needs to be found:
- Retail point of sale. A local retail chain needed billing, inventory and live sales numbers in one system. We built a POS with inventory tracking, sales analytics and card payments on React, Node.js, PostgreSQL, Redis and the Stripe API.
- Learning platform for 10,000+ students. An educational institution needed a learning system that would scale past ten thousand students. We built an LMS with live video classes, assignment management and progress tracking on Next.js, MongoDB, WebRTC, AWS S3 and Socket.io.
More on the portfolio.
Start a project
Tell us what you sell, where your customers are and what you spend today. We will reply with an audit of your current presence and a plan with a budget. Contact us, call +91 82630 93672 or write to info@sailright.tech.
